A site where some of the DOM, including Zones, is initialised dynamically using client-side Javascript.
FuseId
An identifier supplied by Publift that acts as an identifier for bidders, and determines which types of ads
will be inserted. A FuseId may be used by multiple zones on the same page, for example for infinite scroll
repeating units.
Slot
A GPT term which refers to an ad location inside a Zone which can display a single creative.
Single Page Application
A Dynamically Initialised site in which the entire DOM is generated using client-side Javascript
SPA
Single Page Application
Static Site
A traditional website in which the HTML is generated on the server and transferred to the browser for rendering.
Zone
A placeholder in the page DOM used as to insert ads. Represented as a <div> element with data-fuse attribute.